The Garage Group (TGG) is a boutique consulting firm on a mission to keep existing brands relevant and growing – taking complex, uncertain growth challenges, and driving action. Over 15 years, TGG has partnered with 350+ F1000 brands, training leaders to embrace “innovation” as a mindset and deploying our consumer-first playbook to define “Where to Play” targets for growth and build “How to Win” innovation roadmaps.Our small (but mighty) team of former brand leaders, researchers, and entrepreneurs are problem-solvers, wired to hustle. AI-enhanced but human-led, we seek to drive B2B & B2C organizational influence, backed by a robust body of evidence.