First Up: Jamie Punishill

Jamie Punishill, of Citibank, set the stage for the first 'official' day of the conference. According to Jamie'and we heard this a little bit yesterday'2010 is when the kids are going to give way to the adults. Meaning, 2010 is the year of the brands (it also feels like its 1998). Social media is already regarded just as effective as a corporate website. What you can expect for the next two days: How to avoid pitfalls of social media How large companies can use real-time social media How online meets offline Turn customer's interest into a brand Intersection of mobile and social strategies The Four Horsemen of social media: Legal, compliance, security and risk