Fox uses social media to celebrate the Simpsons

According to Mashable, when The Simpsons became the longest running prime time show in American history last night, they took to the social media realm to celebrate. Their new Adobe Air App hit Facebook hours before the show aired last night. The Simpsons Unleashed works with Friend Connect to bring the latest Simpsons commercials to your desktop. This tried and true brand has successfully integrated social media into the way they market their products. For more on the app, read the Mashable article.