From field to finance: The rise of sports as a new asset class

If there's one area of private markets, that you can no longer ignore, it's sports and entertainment. Quickly morphing into an asset class of its own, sports has turned into a genuiely viable growth opportunity for global investors, whilst many former athletes are turning to private markets to further the growth of the industry and sports alike. At SuperInvestor 2024 we hosted our first ever investing in sports summit, focusing on both the rise of women's sports, the differences between the US and Europe and sports as an uncorrelated investment. We spoke to some prolific investors in this industry, to share insider knowledge fresh from the field on how to invest in sports, where to look and what the trajectory of sports investing means for the industry.

From passion to profit: The evolution of football investments

Hear from Charlie Methven, CEO, Charlton Athletics Football Club, as we dive into the transformation of sports from passion-driven to highly investable assets. Learn about the differences between investing in sports in the U.S compared to Europe, the importance of working with an experienced management team and how general market trends inform this niche area of investing.

Beyond the game: The rise of athletes as investors

How are athletes developing as a group of investors, and what does it mean that sports is becoming an asset class of its own within private markets? That’s what we spoke to Arthur Bernard, Founder & General Partner, Athletico Ventures, about. We discuss how athletes have grown to wield significant influence within the sports ecosystem as well as how they transition their ventures into other industries. Learn how the professionalism brought by sports is turning it into an asset class and what that means for the future of both sports and private markets.