From grand slam to grand venture: An interview with Serena Williams

23x grand slam tennis champion, mother, entrepreneur and investor. We're of course talking about Serena Williams. As a world-class athlete, businesswoman, philanthropist and mother, Serena Williams knows what it takes to win, and she began actively investing nine years ago when she saw the impact that startups had on everyday lives; in building Serena Ventures, she has been able to multiply that effort. In March 2021, Serena Ventures launched its venture capital fund and currently maintains a portfolio of over 60 companies with a focus on diverse leadership.

At SuperReturn Internatinal 2025, we had the honor of talking to Serena Williams about Serena Ventures, how the firm has grown, the importance of investing in women and of course, a little bit about tennis. Watch the full interview here to learn more about the ethos that lies at the heart of Serena Ventures: