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Fuse 2011 Spotlight: Donna Romeo, Frito-Lay/Pepsico

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In the weeks leading up to FUSE 2011, we're going to be hearing from the speakers! This week we have Donna Romeo of Frito-Lay/Pepsico, who will be presenting "How to Drive Empathy into Design: The Case for Anthropology," in the Cultural Anthropology, Insights & Trends on Tuesday, April 12, 2011. To learn more about FUSE, download the brochure here!

1. Tell us about a project you are working on or recently completed that you are proud of?
What does it mean to celebrate and what is an "everyday" celebration?

2. Think ahead 5 years, what major changes for design do you see?
A more seamless melding of design and design research, truly grounded in the social sciences

3. What inspired you to get in the field? What keeps you motivated?
Applied anthropologists are all about making our research useful. Once I began applying my knowledge and skills to the world of the consumer, I became a passionate about helping develop products and services that truly address the lives and needs of people.

4. What is one thing you're excited about for this year's Fuse?
Listening to and learning from all the fantastic speakers

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