Fuse Speaker Spotlight: Sheena Iyengar

As we look forward to Fuse 2012 we'll be featuring some of our exciting speakers here on the blog. Sheena Iyengar, author, the Art of Choosing, S.T. Lee professor of business, Columbia Business School will be speaking on
The Art of Choosing.

A world renowned expert on the subject of choice, Iyengar says that choice can provide a sense of freedom and control that is essential to our well-being. It is the most powerful tool we have to shape our lives, to go from who we are today to who we want to be tomorrow.

Unfortunately, the misunderstanding and poor practice of choice often undermines its many benefits and leaves us frustrated, overwhelmed and unhappy.

In her critically acclaimed book the Art of Choosing, called 'refreshingly thought-provoking' by the New York Times and 'a page-turning narrative that blends academic rigor with a pop culture sensibility' by the Boston Globe, Sheena shines a bright light on the many different facets of choice, exposing it in all its mystery, complexity and compelling beauty.

In the following Podcast from WNYC's The Brian Lehrer Show, Iyengar discusses insights into "choice" and how too many options can be as bad as too few. Give it a listen for a sneak peek at her Fuse session.

To hear more from Sheena Iyengar, join us at Fuse. We're pleased to offer readers of the Next Big Design blog 15% off of registration for this year's conference. Register with code FUSE12BLOG to save.