Without foresight, we can't prepare for
what the future has in store for us. This concept has always been important,
but now more than ever, it is more difficult to come by because everything in
our world is constantly changing. Our technologies, jobs, institutions, even
some of our treasured values and ways of thinking are shifting radically,
making it very difficult to prepare for future challenges and
President of Human Resources, Walt Disney International, to discuss
this rapidly growing importance of using foresight and trends in business. Ramsey
will be speaking at the upcoming Foresight
& Trends 2014 conference in Los Angeles next week.
thinking, creative and innovative people from across the globe to discuss macro
trends disrupting how business gets done. This unique event synthesizes trend
insights, consumer insights, foresight, brand strategy, design thinking, human
science and innovation into a clear vision for capturing future opportunities
with a unique blended learning curriculum. It unleashes valuable knowledge,
contextualizes the knowledge into relevant examples for you to apply back to
your business, and then empowers you to connect with the future in hands on
translation sessions and immersion techniques centered on core themes.
had to say:
challenge the status quo?
many ways to approach this. I will mention two. First, I try to
connect with and hire people who think differently, are curious, and are always
looking for a better way to do something. Second, I try to constantly
change my world. By that, I mean me and the environment that I directly
control. I push myself to constantly learn, unlearn, and re learn.
And, I try to improve and update my immediate environment continuously.
understanding and implementing foresight and trends ensure commercial success
example of how you have done this. While foresight does not allow you to predict
the future, it does allow you to determine if your strategies will survive in
different worlds. We have used scenarios to test our strategies within
specific focal areas and are in the process of building foresight into our
strategic planning process around the world.
get your organization to align with your vision of taking action on foresight?
systematically built engagement through our senior leadership team and within
our general employee population through Futures Teams established in our major
markets and regions around the world.
trends so important in order to make strategic choices for your business?
begin to act today in a way that prepares us for the future.
will be the biggest trend affecting the future of business?
our work in Strategic Foresight when trying to anticipate what the landscape
for talent will look like in 2030. Since we have a large part of our
business that is directly interacting with our consumers, and we are managing
businesses in 43 countries, this will continue to be a significant driver for
us in the future.
the world be like without foresight and innovation?
going to Las Vegas.
ever been wrong about a foresight or future trend?
early in our work with foresight but I would anticipate that I will be
answering this question in the future with a 'yes.' But hopefully, there
will be a lot more 'nos.'
from Richard? Hear from him during his session, 'Our Future World Tour:
Creating a Global Foresight Practice in Walt Disney International' at Foresight
& Trends 2014 November 11-13
in Los Angeles, CA. For more information about the event or to register, click
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big Design, Customers 1st, Digital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at firstname.lastname@example.org. Follow her at @AmandaCicc.