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Lead Generation

We know it's about lead quality as much as volume. And the seniority of the GAD community ensures you get the best of both worlds.

Host a GAD webinar. Advertise in our bi-annual eMagazine. Syndicate your content. Email Joseph.Cleary@informa.com or call +44 (0)20 7551 9373 for more details

Curate your own GAD webinar

You have control of the content and the speakers. Educate and engage with your target audience. Generate new leads.

We provide audience development, marketing, production and project management as well as a professional moderator to help with the introduction and Q&A.

Join a GAD webinar

Join a panel of leaders to demonstrate your expertise.

The content and panel is managed by our editorial teams based on market interest and hot topics. You will have 10-15 minutes to speak during the webinar, as well as participate in the Q&A session.

Webinar Processes


Pre-event
Pre-event
  • Provide content and speaker information 5-6 weeks ahead of live webinar
  • Full approval of all marketing collateral, and logo inclusion on signage and landing pages
  • Promotional marketing plan across our online network to drive visibility, including targeted marketing emails to the GAD database, social media promotion and PPC, media partnership distribution.
Live webinar
Live webinar
  • 30 minute – 1 hour live audio event
  • Event hosting and technical support included
  • Features include: live slides, live Q&A, surveys and polling, URL links, social media integration
Post-event
Post-event

The on-demand recording will be uploaded to GAD TV and the GAD community, and we'll provide you with an MP4 file for your own marketing purposes.

Our post-webinar report will deliver GDPR compliant leads and attendance stats (registered vs. attended, average stay rate), audience questions, and webinar evaluation survey responses.

Webinar Stats

100+
average leads
45%
average attendance rate
20,000+
promotion to 20,000+ members of the GAD community

Generate leads from your articles and editorial assets

The GAD community wants to read your content. Take advantage of this to generate new business.

We can place your content behind a lead generation form and promote it to the 20,000+ GAD community members via multiple distribution channels including eNewsletters and social media. We then provide you with GDPR compliant contact details from leads generated, including any information from questions you’ve requested we ask them on your behalf.

Reach your audience through the GAD eMagazine

Place your article or advert in the bi-annual GAD eMagazine.

The GAD eMagazine addresses the key themes and hosts the most influential voices in global airport development. It's published online on a bi-annual basis as a PDF download and embedded flipbook - allowing you to capture news leads as well as building your brand. The eMagazine is promoted to the 20,000+ GAD community members online and by email and social media.