Gen Y's consumer habits & how it's shaping their generation

The Audience Measurement Event's keynote speaker Kit Yarrow, Consumer Psychologist, Golden Gate University & Author of GenBuy recently appeared on Chad Whittle's radio show and discussed many of the topics she'll be covering at that conference. GenY has had an ever-growing influence on retail as they've pushed the digital into this space due to their constant connection to the world via their phones and computers. Other things that are unique to this generation is their constantly promoted self esteem. They've received empowerment from their influencers (parents, teachers, etc) their entire life, and therefore are seeing difficulties matching their strengths to their environmental needs.

Listen to the podcast here:

Would you like to join Kit Yarro this May 21-23, 2012 in Chicago for The Audience Measurement Event? As a reader of this blog, when you register and mention code AM12BLOG and receive a discount of 15% off the standard rate. For more information about Kit's presentation and the rest of the event, download the brochure here.

Do you see the powerful influence of GenY on your brand? What is one of the most powerful examples of GenY changing audience reach for a brand?