Q: How can businesses use the Swarm Enterprise Profiler? What's in
it for them?
A: We hope enterprises use the Profiler
to identify and harness the innovation talent already on their payroll. It
exists to improve their innovation success rate, and make happier employees
After we created the Swarm Crowd Profiler, we saw a big
opportunity with the enterprise, because many large companies struggle to
innovate, and they often turn to their workforces to generate ideas. The
problem is, few of their employees were selected for their innovation abilities
' they were first in their class on the accounting test, etc. That's cool for a
vertical skill (e.g. accounting) but it doesn't tell us anything about their
innovation potential.
The first step is for large
companies to understand the innovation and entrepreneurial talents they already
have, and what skills they may lack. They can then use this understanding to balance
teams, set goals, provide feedback to managers, consider entrepreneurial
potential in their hiring. Placing these
people across the entire innovation cycle is key.
Next we are studying the ideal
make up innovative teams, across a wide range of industries, and full gamut of
innovation targets ' from commercial to disruptive innovation. Eventually, we
will be able to benchmark companies within their industry, and against global innovation
leaders.
Overall, I hope with this insight, large companies can become more supportive
of innovative and entrepreneurial thinking and behaviors. This will make companies
more productive, and create happier workplaces. But most importantly, they will
become more successful in their innovation endeavors.
If you are interested in using
the Swarm Enterprise Profiler in your enterprise, you can request a log in by
contacting info@totembrand.com.
