Beyond the bench: How are investment opportunities in women's sport developing?

Earlier in the year we spoke to Kara Norman, Monarch Collective, about the rise in women's sports and why now is the time for investors to get involved. Since then, the interest in investing in sports and entertainment has only grown, but women's sports in particular is picking up momentup with both investors and fans around the world. At SuperInvestor 2024, we hosted the first ever Investing in Sports Summit, and of course women's sports was high on the agenda. We spoke to some of the industry trailblazers within this field about how the interest in women's sport is growing, which areas pose the biggest opportunities for growth and what challenges still block significant development compared to it's male counterparts.

How can investors capitalise on women's sports through utilising innovation and growth?

We spoke to Hannah Brown, Co-CEO of Women’s Sports at DAZN, about the lucrative investment opportunities in women's sports. Learn about the pivotal role big brands, institutional structures, and audience development can play in furthering this area, the unique challenges women's sports face, the importance of innovative approaches tailored to modern competitive environments, and why you cannot overlook grassroots initiatives and fan engagement.

The unstoppable rise of women's sports: A new investment frontier

Despite the current small market share, women's sports are witnessing exponential growth fueled by social movements and generational shifts. Together with Nicki Boyd, Managing Partner, Sphera Partners, we explore the untapped potential in women's sports, highlighting the exciting developments in the NWSL and the increasing commercial interest in diverse, younger fan bases.