How asset managers can increase strategy visibility through storytelling

During this very insightful and engaging conversation, Investment Management Support Solutions (IMSS)'s Founder and CEO, Trisha O'Donnell, shares with Zephyr’s Market Strategist Ryan Nauman some fantastic tips on how asset managers can effectively market their investment strategies to stand out from the crowd.

Trisha talks about the importance of contributing to consultant databases, tips to creating a captivating and consistent story, and some things that asset managers often overlook when contributing their strategies to third party databases.