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How Intuit Innovates

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Suzanne Pellican, chief design strategist for Intuit Small
Business Group, presented at a Back
End of Innovation 2013
field trip a few weeks ago in Mountain View,
California.
Over the last five years Intuit has knitted innovation into
the core fabric of the company using Intuit's innovation driving process
'Design for Delight' aka 'D4D.' Using design theory as an innovation
process through their D4D approach, the company has created an organic
innovation culture.
D4D doesn't just give customers what they ask for, it aims to
go far beyond their expectations ' seeking inspiration from many different
places, from comparable industries to extreme perspectives. Training over 180
Innovation Catalysts within their organizations where these sparks of
innovation has helped facilitate the D4D behaviors across Intuit's 10, 000
employees all across the globe.

Check out Pellican's BEI 2013 presentation below:

Back End of Innovation 2013: How We Innovate from Intuit Inc.

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 

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