Culture Where You Can Capitalize on Innovation
Bayer Consumer Care) began its innovation journey.
began with struggle and a question: What are the barriers to innovation in you
business that are keeping you from producing the desired results?
growth.' We got a new CEO who had a very big vision. She wanted the double the
size of the business in five years.
the budget, we had to think in new ways. Value engineering and being more
efficient wouldn't double growth.
other more innovative companies and made a journey of discovery.
counter to our pattern. We lacked both ideas and execution'it was a cultural
problem. We weren't getting the results we wanted.
Innovation Cultures. After a look into the mirror: we confessed we were an
incremental culture and needed to change.
work-in-progress, deep collaboration, and shared workspace.
at Incremental and Innovative companies. At Innovation companies, we go out
into the context of the market itself, having in depth and meaningful
conversation with consumers.
development into every touch point in the brand experience: digital,
communication, claims, packaging, shopping experience, or a business model
Learn by doing (three projects in one year, as a
Start small ($50k budget)
Work on tools and culture (Design Thinking; One
table, no offices)
Work in more cycles (Memphis Innovation
Get help (bring in the Southern Growth Studio to
do the projects with us instead of for us)
Merck, Michael Graber of the Southern Growth Studio, Dr. Brian Janz, and a few
others to share this toolkit and creative a broader culture of the Memphis
community. In Memphis, we took innovators and applied to social challenges that
benefited the Memphis community. We mastered the material by teaching in in
several cycles of the Bootcamp.
Realization team'of key players that will help you realize the concept in the
market. Debrief everything. Create revenue-based metrics.
culture. Start. Just start. Start small. Share the results, then scale with
managing partner of the Southern Growth Studio, an innovation and strategic
growth firm based in Memphis, TN. Visit www.southerngrowthstudio.com to learn more.