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How to Instill Confidence in Your Ideas

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Highlights from the Backstories Workshop at BEI: Back End
of Innovation 2015

People want something new, something innovative. It's not
just about informing. You have got to inspire. You have to make them believe.

Hi them not just in the head, but hit them in the gut and in
the heart, so that you deliver not just understanding ' but you unleash their
passion, and you instill confidence in your ideas. 
Watch the video below to find out how: 

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