Shannon Pfeffer

Chief Product Officer at Flora Health

Speaker

Shannon Pfeffer is the Chief Product Officer at Flora Health IT and media solutions connecting pharmaceutical brands, healthcare providers, and patients at the point of care. With a focus on integrating data, technology, and content, she oversees Flora’s full product ecosystem—including EHR integrations, programmatic media, and workflow automation—ensuring every solution drives measurable outcomes for clients and meaningful impact for patients.

A seasoned strategist with over 15 years of experience bridging healthcare, technology, and marketing, Shannon combines deep industry expertise with an operational mindset. She has led teams through major product launches, partnership expansions, and data innovation initiatives, guiding Flora’s roadmap across key areas such as omnichannel activation, dynamic formulary messaging, and patient affordability programs.

Before joining Flora, Shannon built her career leading brand and digital strategy for top food and tech companies, later shifting her focus to health and wellness to help organizations and individuals navigate the complexities of healthcare communication and access.

Shannon is recognized for her ability to unite cross-functional teams—spanning product, engineering, partnerships, and client strategy—under a shared vision of innovation and executional excellence. She has been instrumental in expanding Flora’s partnerships with EHR networks, data platforms, and health tech companies, positioning the organization as a leader in connected point-of-care engagement.

Based in Los Angeles, Shannon is also a board-certified health coach and passionate about empowering both patients and professionals to create systems that drive better health outcomes and sustainable growth.