As AI tools flood the healthcare and life sciences ecosystem, hub and access leaders are facing a new challenge: not whether to use AI but how to use it responsibly and effectively. Many organizations are experimenting with multiple tools at once without a clear strategy for aligning technology to real patient and operational needs. This lack of clarity is leading to fragmented adoption, internal resistance and missed opportunities for impact.

At the same time, regulatory scrutiny, data privacy concerns and ethical considerations are increasing, making it critical that AI adoption is intentional, governed and transparent. This session responds directly to the growing industry need for a decision-making framework that helps leaders “prescribe” AI in the same way they would a therapy: with purpose, oversight, and measurable outcomes. For attendees, this workshop offers a practical starting point to move from experimentation to confident implementation ensuring AI investments improve access and patient experience without compromising trust or compliance.

This interactive session reframes AI as something that must be prescribed, not blindly implemented. Attendees will break down:

• The differences between generative AI, machine learning and predictive analytics, and where each is best suited across the patient journey

• How to identify high-impact use cases in areas such as enrolment, adherence, patient communications, and prior authorizations

• Methods to assess your organization’s AI readiness and maturity, including infrastructure, data quality and cultural alignment

• Governance and compliance considerations to ensure AI is deployed ethically, transparently and safely

• How to balance automation with human oversight, ensuring AI enhances, not replaces, patient-facing team

Why this matters:

Rather than promoting AI for AI’s sake, this workshop empowers leaders to make intentional, patient-first technology decisions. You’ll leave with practical tools to evaluate AI opportunities, avoid costly missteps and deploy solutions that deliver measurable value all while protecting the human element at the heart of care.