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Hub Conference 2026 - Hub and Specialty Pharmacy Models East
See You Next Year! March 17-19, 2026
Pre-Conference Workshops on March 16, 2026Sheraton Philadelphia Downtown | Philadelphia, PA

Bridget Wills
Senior Director, Marketing and Communications at AssistRX
Speaker

Profile

Bridget Wills is vice president of marketing and communications at AssistRx. She leads all marketing and communication initiatives, overseeing the strategy, execution and development of event management tactics and all internal, external and client-focused marketing materials.

Wills brings over 15 years of experience to her role at AssistRx, specializing in elevating organizational and client brands, supporting new customer acquisitions and fostering deeper industry connections.

Wills is certified in Business Marketing Strategy from The Kellogg School of Management at Northwestern University and holds a Bachelor of Science in public relations and a Bachelor of Arts in political science from the University of Florida.

Agenda Sessions

  • Demystifying DTC, Digital Pharmacy, Digital Hub and Digital Front Door

    1:45pm
  • Tech + Talent Think Tank: Get Ahead of 2025’s Access Challenges

    4:15pm