Heath Nivens

Vice President, Patient Access Solutions at Lundbeck

Speaker

Heath Nivens is current Vice President of Patient Access Solutions at Lundbeck. He is a 20+ year market access veteran serving previously as Senior Director for Oncology Payer Marketing at GSK. In this role, Heath was responsible for defining the price, reimbursement, access and distribution strategy for GSK’s oncology portfolio of self-administered and physician administered drugs. Other roles at GSK included oversight of field reimbursement managers, market access analytics and policy. Before joining GSK, Heath had several specialty market access roles spanning multiple therapeutic areas, including positions at Eisai where he was responsible for Hub operations and Lash Group where he was responsible for strategic reimbursement consulting and client services. At Lundbeck, Heath’s responsibilities span the prescription and patient journey where he has oversight and responsibility for upstream – pricing and channel strategy and downstream - hub and field reimbursement strategy. Through tight collaboration with stakeholders, this critical role helps deliver broad patient access while maximizing prescription value. Heath resides with his family in Raleigh NC. Heath earned a B.A. in Psychology with a minor in Business from Clemson and an M.B.A. from Winthrop