Reanna MooreAssociate Director, Patient Access & Affordability Solutions at Astellas Pharma USSpeaker
Profile
Reanna is a Patient Support Programs Strategy and Operations leader at Astellas Pharma US, where she oversees the strategy and execution of oncology patient support programs that deliver access and affordability solutions. Her work focuses on advancing innovative, efficient approaches that improve patient and healthcare provider engagement and enable timely access to critical therapies. She also leads the development of educational resources for field-based teams, supporting HCP and patient understanding of patient support programs and the market access dynamics that impact care.
With nearly 20 years of experience in the pharmaceutical industry, she brings a diverse background across sales leadership, market access marketing, oncology brand marketing, and patient support, with a passion for simplifying cancer care navigation and improving the patient experience.
Agenda Sessions
Demonstrating Value – Championing Your Patient Services Program for Internal Buy-In
, 8:15amView Session
