Richard FahrerOncology Marketing Director - Patient Solutions at PfizerSpeaker
Profile
Richard has over 20 years’ experience in healthcare marketing. He holds the title of Director, Oncology Patients Solutions & Alliances where he leads the marketing efforts for Pfizer’s US Oncology portfolio of patient services, including their signature program, Pfizer Oncology Together.
Prior to joining Pfizer in 2012, he held customer strategy and analytics roles at various agencies for IPG, Omnicom and Publicis. Richard has successfully launched a myriad of copay, access and reimbursement programs for primary and specialty care.
Agenda Sessions
Section 2: Bridging Two Worlds – Tailoring Launch Strategies for Rare Disease vs. Non-Specialty Markets
, 1:45pmView Session
