Deana Haynes

VP, Market Transformation and Development at USGBC

Speaker

Deana Haynes, LEED AP BD+C, is a seasoned real estate executive and market development leader with over 20 years of experience driving sustainable growth, strategic partnerships, and transformational change in the built environment.

As Vice President of U.S. Market Development & Transformation at the U.S. Green Building Council, she leads a high-performing team focused on the advancement of green building practices and product adoption, working closely with industry stakeholders, policy advocates, and regional market leaders to drive the uptake of LEED and other high-impact sustainability tools. Throughout her career, Deana has led global and domestic transformative business initiatives and strategic projects for high-profile clients and multi-national corporations. Her professional career includes tenure at leading organizations, including JLL, Lendlease, ChargePoint and Ernst & Young.

In addition to her role at USGBC, Deana serves as Chair of the Illinois Green Alliance Board of Directors and is a member of ULI’s Responsible Property Investment Council. Deana holds an M.B.A. from Northwestern University’s Kellogg School of Management and earned a Bachelor of Science in Architectural Studies from the University of Illinois at Urbana-Champaign.