Improving Patient-Physician Communication through a Novel Digital Portal: Challenging the Status Quo: Free Webinar

Many in the pharmaceutical and medical technology space
today aim to make patient communication both more efficient and
transparent. PokitDok, which serves as a sort of
healthcare marketplace, is a service that makes pricing more transparent and
open. MedXCom is improving doctor-patient
communication by transcribing cell phone conversations for the patient's
reference. One of the latest examples of
these companies is My GI Health.

The effort began in 2011 when a team from UCLA and the
University of Michigan, supported by Ironwood Pharmaceutical, set out to
improve communication between physicians and patients suffering from
gastrointestinal (GI) disease. Working
with a multidisciplinary team of health education experts, computer scientists,
psychologists, patient representatives, NIH researchers, and physicians, they
created My GI Health ' a first-of-breed app that re-imagines how doctors and
patients can engage in dialogue.

The team worked from the premise that computers aren't
supposed to make things more complicated. Instead, they are supposed to
simplify the process of sharing information.
They saw a need to start using them to strengthen doctor-patient
connections. With this insight as a
springboard, the team developed a new and innovative system that re-defined the
way patients and doctors connect with one another. Join us for a free webinar on June 11th
as we explore the journey of this industry-academia alliance and how they
pioneered My GI Health. We take a look
at the impact this innovative program may have on physicians, payers and the
delivery of patient care.

In less than an hour,
you'll learn
' How a unique alliance between industry, academia, EHR vendors, and
professional societies created a novel, evidence-based digital resource to
improve population health
' Study My GI Health as an example app that bridges patients and providers
using novel, credible functions
' How an external, patient-facing healthcare app can tie into an EHR to improve
outcomes and efficiency in the clinical environment
' Advantages of creating a platform-agnostic, flexible, and adaptable digital
resource suitable for broad distribution

Presented by

Brennan Spiegel, Professor of Medicine and Public Health,
UCLA; Cedars-Sinai Medical Center
Tom McCourt, CCO, Ironwood Pharmaceuticals

Date: Wednesday,
June 11th, 2014

Time: 2:00
PM - 3:00 PM EDT

System Requirements: Windows'
8, 7, Vista, XP or 2003 Server

Mac'-based attendees: Required:
Mac OS' X 10.6 or newer

Mobile attendees: iPhone',
iPad', Android' phone or Android table

Now, you can save 15%
on ePharma West when you register and attend this webinar*. Register now and use code XP1956FEI.

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ePharma
West 2014 | September
22-24 2014 | San Francisco, CA
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