Barry McGeough: Everything from David Hockney and his approach to digital expression from an analogue perspective, to business leaders like Elon Musk and Kevin Plank who build worlds of business and product possibilities off the back of sheer audacity, to thought leaders like Malcolm Gladwell that challenge all our current ways of thinking conventionally. It's all about being pathologically curious, finding the problems that vex us in life and the business of product and consumer experience, and using that curiosity to create the elegant solution.
BM: Sounds stupidly obvious, but collaboration is everything. At Innovation Next, we are now collaborating with everyone as we explore how connected apparel becomes part of the IoT. We are working with universities like NC State and MIT, confederations like Advanced Functional Fabrics of America (AFFOA), schools like University College London, Parsons in New York, Hong Kong Polytechnic, as well as being actively engaged in our partnerships in Silicon Valley, in the start-up community, and looking outside our industry into the Defense and Biotech industries. We even collaborate on industry-wide initiatives with our competitors.
- Berghaus Bioflex load bearing distribution system that allows the pack to move with you as you backpack, lightening the load through an elegantly engineered system
- Speedo Elastomeric Fins, based on whale fin tubercles for greater propulsion
- Speedo Elastomeric Goggles with super comfort grooves for no-raccoon eyes, super comfortable swim and wide field of vision
- The North Face Single Track Trail Running Shoe, X Dome cushioning system. Outside Magazine Gear of The Year award winner.
- Berghaus, UK Vapour Claw ' award-winning trail runners in the UK
BM: In the short term, we as an industry must solve for the problems of power generation and power storage before we can fully integrate apparel into the Internet of everything.
BM: My presentation will specifically discuss the intersection of innovation and biomimicry. As an alum of the outdoor industry, I have been fortunate to cross-pollinate the ideas put forward by Janine Benyus who wrote Biomimicry: Innovation Inspired by Nature, the primer for the concept of biomimicry, and use some of those concepts to build training aids that help strengthen Olympic athletes for one of the world's most iconic brands. The inspiration we get for simple yet powerful solutions from the natural world is in its infancy. I will showcase how this insight inspires this and other industries.