In our Innovation
interview series, each week we will be talking to thought leaders, inspirers,
and innovators in the industry to pick their brains about the state of
innovation, trends, and what's in store for the future.
interview series, each week we will be talking to thought leaders, inspirers,
and innovators in the industry to pick their brains about the state of
innovation, trends, and what's in store for the future.
This week we caught up with Lisa Maki, co-founder and CEO of
PokitDok. Check out our interview with her below:
PokitDok. Check out our interview with her below:
Why does inspiration
need execution when it comes to innovation?
need execution when it comes to innovation?
Maki: The ability
to execute brings innovation to life. For example, we were inspired by the idea
of allowing consumers to shop, book and pay for treatment over the Web. To
inspire our prospective customers, we didn't build a demo - we actually
designed and implemented our own solution to show them how it could work. Now medical
centers like St. Vincent's Healthcare are incorporating this ecommerce
framework into their imaging business. It is a white labeled marketplace
wrapped around their own brand. These experiences would never be possible
without strong execution.
to execute brings innovation to life. For example, we were inspired by the idea
of allowing consumers to shop, book and pay for treatment over the Web. To
inspire our prospective customers, we didn't build a demo - we actually
designed and implemented our own solution to show them how it could work. Now medical
centers like St. Vincent's Healthcare are incorporating this ecommerce
framework into their imaging business. It is a white labeled marketplace
wrapped around their own brand. These experiences would never be possible
without strong execution.
Why are large
organizations under fire these days to be more agile and opportunistic in their
approach to innovation?
organizations under fire these days to be more agile and opportunistic in their
approach to innovation?
Maki: Especially
in healthcare, new emerging entrants are out-maneuvering large established
vendors who are often slowed down by legacy solutions and channel commitments.
Companies like Xerox, who have strong entrepreneurial instincts, are finding
ways to leverage the speed, culture and assets of those new emerging entrants
to accelerate their own innovation.
in healthcare, new emerging entrants are out-maneuvering large established
vendors who are often slowed down by legacy solutions and channel commitments.
Companies like Xerox, who have strong entrepreneurial instincts, are finding
ways to leverage the speed, culture and assets of those new emerging entrants
to accelerate their own innovation.
Why is
customer-centered innovation so important now more than ever?
customer-centered innovation so important now more than ever?
Maki: Getting to
the heart of what keeps your customer up at night is vital to understanding
where to channel your innovation efforts.
the heart of what keeps your customer up at night is vital to understanding
where to channel your innovation efforts.
It is also about giving customers the tools to create their
own innovations. We're seeing this play out in the nearly 4000 applications
that have been built using our Application Programming Interfaces (APIs). These
software developers are creating and delivering better healthcare experiences
to consumers in ways we hadn't even imagined. If you ever call DoctoronDemand
for a telemedicine visit, you'll experience this first hand.
own innovations. We're seeing this play out in the nearly 4000 applications
that have been built using our Application Programming Interfaces (APIs). These
software developers are creating and delivering better healthcare experiences
to consumers in ways we hadn't even imagined. If you ever call DoctoronDemand
for a telemedicine visit, you'll experience this first hand.
How can a company
create a culture of innovation?
create a culture of innovation?
Maki: Recognize
that success flows directly from the individuality of everyone on the team.
Hire original minds of highly intelligent people to foster collisions
throughout the organization, such that the resultant ideas have value greater
than the sum of the contributions. Create budget and culture for
individuals and teams to innovate in the organization where decisions and execution
can happen faster, even if it's just 10% of each department's budget to spend
on new ideas.
that success flows directly from the individuality of everyone on the team.
Hire original minds of highly intelligent people to foster collisions
throughout the organization, such that the resultant ideas have value greater
than the sum of the contributions. Create budget and culture for
individuals and teams to innovate in the organization where decisions and execution
can happen faster, even if it's just 10% of each department's budget to spend
on new ideas.
Why is
intrapreneurship key to innovation?
intrapreneurship key to innovation?
Maki: You don't
have to be a venture-backed startup to innovate. It can happen within a
corporation that's open to change and employs polymaths who should expect their
contributions to be debated and refined.
have to be a venture-backed startup to innovate. It can happen within a
corporation that's open to change and employs polymaths who should expect their
contributions to be debated and refined.
How can large
organizations keep the pace & creativity of startups?
organizations keep the pace & creativity of startups?
Maki: Commit
actual budget toward innovation each year. Choose to incubate ideas that
are big and may fail. Leverage technology where it makes sense. Hire
original minds. Be fearless and be ready to change and adapt at a pace most
find difficult to comprehend.
actual budget toward innovation each year. Choose to incubate ideas that
are big and may fail. Leverage technology where it makes sense. Hire
original minds. Be fearless and be ready to change and adapt at a pace most
find difficult to comprehend.
What is the biggest
innovation trend of 2016 so far?
innovation trend of 2016 so far?
Maki: In healthcare,
consumer/patient centered design and the use of data to drive both clinical and
business decisions and efficiency. Interoperability will become a
requirement of all systems solutions to go to market, not just a goal.
consumer/patient centered design and the use of data to drive both clinical and
business decisions and efficiency. Interoperability will become a
requirement of all systems solutions to go to market, not just a goal.
Where do you see the
state of corporate innovation 5 years from now?
state of corporate innovation 5 years from now?
Maki: Corporations
will build on their R&D foundation through native labs programs.
Beyond that, expect to see corporations maintain their involvement in the
venture capital ecosystem. Investing in startups helps corporations see around
corners and prepare the business for where the market is moving. Corporate
innovation will also look similar to what Xerox is doing in building partner
ecosystems with emerging players and leveraging their advanced technology in
joint client engagements.
will build on their R&D foundation through native labs programs.
Beyond that, expect to see corporations maintain their involvement in the
venture capital ecosystem. Investing in startups helps corporations see around
corners and prepare the business for where the market is moving. Corporate
innovation will also look similar to what Xerox is doing in building partner
ecosystems with emerging players and leveraging their advanced technology in
joint client engagements.
What is the biggest
takeaway you hope the audience takes from your session at FEI?
takeaway you hope the audience takes from your session at FEI?
Maki: The way to
achieve open innovation and agility is by building a partner ecosystem with
emerging pioneers.
achieve open innovation and agility is by building a partner ecosystem with
emerging pioneers.
What are you most
looking forward to about FEI: Front End of Innovation this year?
looking forward to about FEI: Front End of Innovation this year?
Maki: FEI will
bring together a mix of companies that come from a range of industries. I'm
looking forward to hearing approaches from other sectors that could be applied
to the business of healthcare. We've seen this happen with application
programming interfaces (APIs), where they have transformed industries like
ecommerce (Amazon), telecommunications (Twilio), payments (Stripe) and
transportation (Uber) and are now making its way to healthcare.
bring together a mix of companies that come from a range of industries. I'm
looking forward to hearing approaches from other sectors that could be applied
to the business of healthcare. We've seen this happen with application
programming interfaces (APIs), where they have transformed industries like
ecommerce (Amazon), telecommunications (Twilio), payments (Stripe) and
transportation (Uber) and are now making its way to healthcare.
FEI is a global event brand that has become the annual meeting place of
the most seasoned innovators across the globe. Established in 2003 in the US
and 2007 in Europe, the FEI event has sustained a rich history of success with
corporate innovators, entrepreneurs, academics and thought leaders with events
in cities across Europe, including Munich, Vienna, Amsterdam, Berlin,
Copenhagen, Zurich and Monte Carlo. To hear Lisa speak at FEI and learn more
about the conference, click here: http://bit.ly/20bHnHd
the most seasoned innovators across the globe. Established in 2003 in the US
and 2007 in Europe, the FEI event has sustained a rich history of success with
corporate innovators, entrepreneurs, academics and thought leaders with events
in cities across Europe, including Munich, Vienna, Amsterdam, Berlin,
Copenhagen, Zurich and Monte Carlo. To hear Lisa speak at FEI and learn more
about the conference, click here: http://bit.ly/20bHnHd
