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Intermobility Expo 2023
November 2025

Peter Koomen
Senior Business Director at Avery Dennison Reflective Solutions (EMEA & APAC)


Peter Koomen is leading the EMEA & APAC Reflective Solutions Business. His responsibility is to leverage the region's success and to drive accelerated growth of the Reflective business across his areas. He also leads the commercial teams in the entire region to drive business performance for the EMEA & APAC business.

Peter joined Avery Dennison in 2005 as IT manager for the Graphics Division Europe. Prior to that he held various roles in business consultancy and ERP project management. Via various regional leadership roles within Graphics Europe he eventually was appointed Sales Director for Graphics Europe in 2011. In 2013 Peter Joined GLIMMA, a global Brand management agency as their global Managing Director, tasked with scaling and professionalizing that business successfully. In 2019 Peter rejoined Avery Dennison with the Reflective solutions division and served as Business Director, EMEA, South Asia and ASEAN and recently has been promoted to Senior Director for EMEA and APAC. Peter holds a bachelor degree in business administration from Haarlem Business School and a Master degree from Webster University, school of Business and technology. Peter lives in Leiden, The Netherlands.

Agenda Sessions

  • Panel Discussion: Move Forward with Confidence: Achieving Traffic Safety with Modern Road Signages