iPerceptions: Online Marketing Research Tool

iPerceptions: Online Marketing Research Tool According to this MarketWatch article, IDG has decided to utilize iPerceptions for many of their 'online properties' including Computerworld.com, Macworld.com, and PCworld.com. They feel that this tool will help them 'solicit and analyze user-generated feedback from millions of site visitors in order to discover the issues that matter most to readers and gauge customer satisfaction with its range of content offerings, including multimedia and community features.' Jonathan Levitt, VP of Marketing at iPerceptions had this to say in regards to IDG "Media companies need to listen to real consumers, in the context of real experiences, in order to understand and improve the online experience. IDG is a great example of a media titan that is taking the right steps to engage its readers and transform their feedback into tactical and strategic decision support that changes their business." In what ways are the organizations that you involved with gathering and analyzing customer feedback?