Mark W. Johnson of the Harvard Business asks this important question in his piece published today.
Johnson writes, as we come out of the Great Recession facing the possibility of permanently lower demand in the credit-deflated West and look for growth to the millions of nonconsumers in India, China, and the rest of the developing world...That is, every company needs to ask itself: Can I reap those opportunities with my current business model?
We encourage you to read Johnson's piece in its entirety. Also, can you take the plunge and revamp your business model to reflect the current economic climate?