It's harder to hold on to today's customers

Mike Linton of Forbes recently commented on the difficulty that is keeping customers for your business. We all know that it's far easier to keep customers you currently have rather than acquire new ones.

However Linton makes the point that as long as you have a brand that stays relevant and listen to customers needs. He also points out that it's important to stay relevant in your customers mind when it comes to value and pricing.

Everyone is hurting today in this economy. How are you ensuring that your customers are going to receive the best price and value from you?