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Jonah Lehrer Discusses The Front End of Innovation

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I had a chance to speak with Jonah Lehrer, author of HOW WE DECIDE: THE NEW SCIENCE OF DECISION MAKING and contributing editor at Wired, the Front End of Innovation Conference a few weeks ago, shortly after his keynote presentation.

Watch the video to see what Jonah had to say about Innovation (hint: must-have, future trends (hint: super city), and what his experience at the three-day event was like (hint: community)...

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.

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