Kia: The Modern Chic Car Manufacturer

When we talk about Kia in the US, one would never put the words Kia and Chic together, but with their new German design chief Peter Schreyer, they are making their mark across the globe and in the U.S. This post in BusinessWeek discusses that Kia will find out if their new look will have great appeal when they release models like the Soul, which looks like a crossover of the Scion xB and the Nissan Cube.

One thing is for sure, the U.S. is ready for the cheap pricing of cars as offered by Kia. We'll only wait to see if their designs catch on as well.