Knowledge's effect on innovation

A very interesting article at Bloomberg recently posed the question as to whether knowledge can have a negative effect on innovation? The article states that certain people have a great amount of knowledge about certain topics, and therefore assume that others have the same amount of knowledge about the topics. This may blind management in terms of opportunities available and threats that could hurt their enterprise.

What's the best way to overcome this? The article suggests spending time with your customers. Listen to what they have to say, and continuously ask yourself if you are looking at a subject from your viewpoint or the customers.