Looking to Drive Disruptive Innovation?
Change your innovation mindset - start thinking like a startup!
This masterclass session will focus on BOTH large corporations and transformational innovations, topics covered include:
10:00am | Welcome
Get introduced to your masterclass facilitators Steve Blank and Peter Koen, and meet your fellow attendees.
10:15am | Lean Startup Challenges
Background on Lean Startup Challenges in Large Corporations
10:45am | Attendee Challenges
Small group working session with other attendees to discuss common innovation challenges.
11:00am | Q&A Session
Get answers to your most pressing Lean Startup & innovation questions!
11:30am | ChotuKook - Case Discussion
In 2013, Godrej was preparing to launch an innovative low-cost refrigerator developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never targeted). The case traces ChotuKool's development and evolution from an initial product concept to a promising new line of business.
Determine hypotheses you would test and how you would test them.
What kind of currency exchange would you use?
1:45pm | Hypothesis & Currency Exchange
Overall discussion on developing hypotheses and currency exchange, followed by a 30 min Q&A session.
2:45pm | Scaling Challenges
How is Lean Startup is practiced in Large Corporations? What are the leadership challenges around transformational innovations. Examples from examples from Goodyear, Intuit, P&G, Lego, Samsung and Telefonica will be shared.
3:30pm | Open Discussion & Final Q&A
Take this chance to ask your final questions to masterclass facilitators to ensure your innovation strategies are delivering on organizational objectives.
It's a Can't Miss!
Senior-Level Innovation Execs
Afternoon with the Lean Startup Legend
to Drive Your Innovation Forward