Learn How Twitter Measures the Value of Customer Service for Brands
Photo by Radek Grzybowski
"The greatest value of a picture is when it forces us to notice what we never expected to see." - John Tukey, American mathematician
Data helps us to see what is really there. It helps us make informed decisions on how to reach and help our customers. In "Quick Insights on Using Data to Drive Your Digital Strategy," Crissy Saint shares "a few quick insights on using data to drive your digital strategy in a more informed, cost-effective manner."
Join Wayne Y. Huang, Senior Research Lead, Twitter, as he presents "Measuring the Value of Customer Service for Brands'" at the Marketing Analytics & Data Science Conference, (MADS) on June 8-10 in San Francisco, California.
During this session, Wayne explains the use of tweets and a novel application of conjoint analysis to measure the value of providing good customer service interaction with brands.
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices.
Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.