At the 2011 Future Trends event, Nina Beckhardt of The Naming Group presented the fascinating session "Innovating Brand Language: How to Balance Differentiation and Consumer Understanding."
If you'd like to learn more about naming, consider joining us for a complimentary web seminar 'Choosing a name with confidence using new research techniques' on Thursday, October 27, 2011 from 11:00 AM - 12:00 PM EDT
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/381109592
Use priority code MWS0043TwitterBlog when registering
Selecting the right name for your product or service is one of the most important decisions a company can make ' yet many traditional naming research studies create more questions than confidence. Can we risk something abstract? Does your category call for a name that is literal? In addition, what does well in brainstorming or qualitative might not pass muster with a broader audience who may be rating a name purely on appeal.
With this webinar, BuzzBack invites you to learn new techniques for naming. Through case studies, we'll demonstrate how you can integrate online qualitative techniques with scores and quantitative metrics to understand:
' what your name communicates and why
' visuals and imagery associated with the name
' emotional reactions elicited
' how memorable your name is
Featured Speaker: Brendan Light, SVP, Research & Development, BuzzBack Market Research
Plus, join us for these other web seminars in our ongoing series:
On Thursday, November 3rd, join IIR and Autonomy for 'Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Deliver a Superior Customer Experience'
Join us on this webcast and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multichannel customer experience. Learn how you can easily:
' Collect real-time customer insight across channels
' Discover and act upon emerging customer trends
' Deliver a more personal and targeted customer experience
' Increase customer loyalty and reduce churn
Register here: https://cc.readytalk.com/r/dfkvlnr43efw
Then, on Tues, Nov 15, 2011 at 1:00 PM EST join us for 'Targeting: How to Effectively Reach the Unidentified 90% of Your Audience'
Find out how to discover high value segments and the best way to optimize against these segments over time to maximize response. Learn how you can efficiently leverage insights from all your marketing channels to transform the effectiveness of your initiatives for the highest return on spend.
Mallika Chakravarti, Subject Matter Expert, Autonomy
Annie Weinberger, VP Marketing
Register here https://cc.readytalk.com/r/va5mqstr90z3