Joe Kennard

Learning & Consultancy Director at PurpleMedia

Speaker

Joe Kennard (FLPI) is the co-founder of PurpleMedia: multi-award-winning specialists since 2003 in the creation of bespoke, engaging, and highly creative digital learning solutions, apps, and platforms.

Joe has spent over 20 years at the forefront of innovation in learning technology and learning design in the Learning & Development industry. He founded PurpleMedia in response to his frustrations with the poor quality of training solutions available to him while in a commissioning role at a major telecoms provider. Using his early career experience in a variety of sales and marketing roles, and his education in filmmaking at New York University, he worked to introduce the best practices of the advertising, marketing, and creative industries into learning (focused, as they are, on engagement and behavioural change).

Concepts key to these industries can transform the effectiveness and ROI of an organisation’s training. Consequently, Joe continues to be a passionate advocate of adopting a ‘campaign’ approach; focusing on personalisation and ‘what’s in it for me’; emotional engagement and storytelling, with clear and distinctive creative; and campaign evaluation and measurement of impact.

Joe and the PurpleMedia team work with top international brands across a variety of sectors (from telecoms to logistics; retail to hospitality), delivering solutions for learners worldwide, in over 50 languages.