at The Future of Consumer Intelligence 2014
revolution." 2013 was about understanding big data, from collection to analysis
- 2014 is about translating big data into new opportunities. It's about taking
action on the insights to drive business decisions.
The Future of Consumer Intelligence will help you discover how data is transforming
the consumers wellbeing, experience and impacting the productivity of an
organization. You'll understand the processes and tools being used to aggregate
disparate strands of data so you can create a richer experience that drives
loyalty and growth. Download the conference brochure here: http://bit.ly/1ad4M5O
May 19-21, 2014 // Sheraton Universal // Universal City, CA
Keynote Spotlight:
Making Data More Human
Jer Thorp, Former Data Artist, The New York Times, Co-Founder, The Office for
Creative Research
How can understanding the human side of data lead to innovation and effective
change? What value is there in the novel and interactive approaches to data
visualization? And, what are the business applications of creative data-focused
research? Thorp teaches audiences how adding meaning and narrative to huge
amounts of data can help people take control of the information that surrounds
them, and revolutionize the way we utilize data.
Plus, don't miss our entire track focused on Big Data & Analytics:
Connecting the Dots for a Holistic View, featuring:
- AIRNB: Beyond Data Driven
- Coca-Cola : Two Ears, One Mouth: How Coca-Cola is Evolving
Social Listening for Deep Analytics and Rapid Response Marketing - Heineken USA: Unlocking the Marketing Mix and Consumer Brand
Relationships for Sales Impact - Intel Corporation: Incorporating Big Data/Analytics into a
Traditional Market Research Team - Kimberly Clark: Using Consumer Insights/Data to Create A New
Consumer Category through D2C - Lowe's: Data Philantropy: Unlocking The Power of Adjacency
Across Sectors - Research Now: Holiday Shopping with All Screens 24/7