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Let's Disrupt Brands - Invite to Webinar on Innovations that Challenge Identity

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Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the 'advanced research' function for disruptive innovation.

Join us for a provocative web chat on Disrupting Brands, hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff, Rabbi Irwin Kula. This is the fifth segment in series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.

Sign up to discuss Disrupting Brands: Innovations that Challenge Identity Have a Much Different Dynamic than those Innovations of Pure Utility:

' The Utility-Identity Brand Continuum
' Culture as the Arena for Rapid Meaning Transfer
' What Artists Can Teach Business about Disruption


Date: Thu, Mar 27, 2014
Time: 1:00 PM EDT
Duration: 45 minutes

Host(s): Front End of Innovation
Register here: https://cc.readytalk.com/r/d0e45tcuj3tg&eom


Craig Hatkoff, is co-founder of the Tribeca Film Festival, and creator and curator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.

Rabbi Irwin Kula, is president of the CLAL the National Jewish Center for Learning and Leadership, and Co-founder and Editor In Chief of TheWisdomDaily.com

Julie Anixter is Executive Editor of Innovation Excellence.

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