It is a driving question for many businesses, but many of them are looking into too short-term of a future. DeeDee Gordon provided a case study with insights into how to innovate not just for tomorrow, but for the decades to come.
An Overview of How to Innovate for the Future
-Identify trends that will most significantly impact the business over the next 1-2 decades
-Immerse yourself in the lives of consumers who are living those trends
-Seek out and understand the evidence
-Ideate and co-create solutions
-Screen ideas based on a well-defined set of business criteria
-What are people's lives going to be like 15-20 years from now?
-How do we deal with the problems of living in a metropolis?
-How can we integrate the company's mission/objective with the trends/problems/aspects of metro living?
-Aging Infrastructure -- what can we do about the aging water systems, building foundations, et cetera, and create a modern and updated city?
-Traffic and Congestion -- how can we reduce the wasted time, wasted fuel, and the high stress (and its deleterious effects on health)?
-Neighborhood Safety -- how can we minimize the crime and similar things prevent people from making the most of their cities?
-Overstimulation -- how do we keep people from being overwhelmed and ending up in choice paralysis and disconnection?
What kinds of solutions can your company generate for the cities of the future?
Orin C. Davis is a positive psychology researcher and organizational consultant who focuses on enabling people to do and be their best. His consulting work focuses on maximizing human capital and making workplaces great places to work, and his research focuses on self-actualization, flow, creativity, hypnosis, and mentoring. Dr. Davis is the principal investigator of the Quality of Life Laboratory and the Chief Science Officer of Self Spark. (@DrOrinDavis)