Toys, and Twentieth Century Fox. And, Tommy Lynn, creative director
at Dell teamed up to give us some inside perspective on creativity in large
technology company fosters creativity. He started with sessions he holds using
analog technology (pens, markers and paper) to pull a creative mission out of
teams. He also used public art as a visible way to pull the creative spirit out
of many you would never expect to be artists. These efforts and many more
methods brought design, innovation and creativity into the corporate
when he was at Mattel. He pushed simplification and drew us away from, 'new to
the world' because it's less intimidating. He had us following a thread to
innovation as an improvement, but a 'wholly shit factor' instead of just a new
'innovator' and picking your own nickname, both are socially awkward. But, if
you're into calling yourself an innovator, I suspect riCardo has a rather
amusing nickname for you.
- We heard the first speech with swearing, without any visible editing.
- It was the first to put a 'creativity' song in our heads, 'Are you ready
for this' most often heard at a hockey match.
- The use of shuffle play as an icon for innovation and creativity.
Getting us away from a continuous play way of thinking. Marvelous metaphor.
- First use of this quote, 'I want to be like Cortez the explorer and burn
the ships' Because we can't go back from here.
are getting into deep shit here.' My thought, 'strap on the waders.'