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Live from FEI 2013: Driving Innovation Across the Organization.

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Fans + Stuff: It may hit the fan and spray.
We hope you enjoyed this one, the good stuff was flying.
Our two speakers: riCardo Crespo, former chief creative office at Mattel
Toys, and Twentieth Century Fox. And, Tommy Lynn, creative director
at Dell teamed up to give us some inside perspective on creativity in large
And, they start with a promise to drop the f bomb. Let it fly.
Tommy went first with an inside view of how a large digital and
technology company fosters creativity. He started with sessions he holds using
analog technology (pens, markers and paper) to pull a creative mission out of
teams. He also used public art as a visible way to pull the creative spirit out
of many you would never expect to be artists. These efforts and many more
methods brought design, innovation and creativity into the corporate
riCardo Crespo, focused on a real person instead of demographic kids
when he was at Mattel. He pushed simplification and drew us away from, 'new to
the world' because it's less intimidating. He had us following a thread to
innovation as an improvement, but a 'wholly shit factor' instead of just a new
Then, it went up a notch and riCardo talked about the label of
'innovator' and picking your own nickname, both are socially awkward. But, if
you're into calling yourself an innovator, I suspect riCardo has a rather
amusing nickname for you.
This duo ran past a few boundaries.
  1. We heard the first speech with swearing, without any visible editing.
  2. It was the first to put a 'creativity' song in our heads, 'Are you ready
    for this' most often heard at a hockey match.
  3. The use of shuffle play as an icon for innovation and creativity.
    Getting us away from a continuous play way of thinking. Marvelous metaphor.
  4. First use of this quote, 'I want to be like Cortez the explorer and burn
    the ships' Because we can't go back from here.
The best quote and my immediate thought after it came out. Quote, 'We
are getting into deep shit here.' My thought, 'strap on the waders.'
Thank you for taking the time to read and consider our perspective.
Aaron Keller
Managing Principal

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