Live from FOCI 2013: The Journey from Data to Information to Decision Making

Camille P. Schuster, Ph.D., of the California State University of San Marcos, took us on the Journey from Data to Information to Decision Making today.

Data is not a decision, data gives you reference points for influence. Take a look at website, in-store, social media, and mobile, treat it like a forensic case, business scenario investigations.

Identify the problem, choose your tools, solve the problem.

About the Author


Valerie M. Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing. Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.