Live from FUSE 2013: Designing In The Fifth Dimension
Peter Clarke, CEO & Founder, Product Ventures and Marcus Hewitt, Chief Creative Officer, Product Ventures talked about holistic design.
Holistic design is well out thought out and considers all things: addresses business objectives, customer needs, environment, aesthetics, it is unified, memorable, purposeful.
Brands fail when they are not holistic.
When they camouflage the brand
When they are too many cooks, competing with one another
Frankenstein: too many perspectives, agencies
Blending into the crowd
Brands do well..
When their packages are holistic and tell a story
Single minded powerful image
Be honest, pure
Less is more
Harmony
Happy families
Engage the senses
Planned evolution
Supercharged
What is needed is interdisciplinary expertise to make sure the design is holistic.
About the Author
Valerie M. Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing. Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.
