Is The Answer'
your own Associates to be your Best Brand Advocates
Amador,Senior Communications Manager; Global
Public Affairs and Communications The Coca-Cola Company
Institute for Employment Studies reports that organizations increasing
investment in engagement by just 10% can increase profits by approximately
US$2,100 per employee, per year. Engaged employees are far more likely to put
in the extra effort when dealing with customers, working on projects, and
adapting to the changes affecting all organizations today.
engagement, Brand love, and Advocacy among your workforce is a challenge that
Coca-Cola has taken on, with its 'Coca-Cola Ambassador' program.
presentation will discuss the opportunity for organizations to build internal
engagement programs, as they build their business, it will briefly review the
Coca-Cola Ambassador program and its outcomes, as well as offer insights
- Understanding the business case for Employee Engagement
- Some practical examples from a successful program
- Tips for developing a program for their business/market
What is so innovative about love? Love is the most motivating and epic emotions
that any of us will feel.
matters more. This symptom hits the workplace harder than anywhere else.
hits the economy because of disengaged U.S workers each year. How can employees
be innovative and inspired if they are not engaged?
A lack of respect
A lack of connection to company goals
A lack of positive leadership
A lack of training and career opportunities
A lack of appropriate pay/benefits
declares that love and pride are its foundation.
love, too. 'Being told you're appreciated is one of the most simple and yet
incredibly uplifting things you can ever hear.'
higher driver of engagement.'
genuine pride in your brand and company.
story. Think about Coke. 'We have 700,000 associates. If each person talked to
300 Facebook friends, they would touch 210,000,000 positive messages in the
world. That is a movement.'
moments of optimism and happiness, create value and make a difference.'
Can you name it? Then once answered, what programs do you have in place to tell
your love story?