and Partnerships with Entrepreneurs and Startups
card company, think again.
MasterCard's OpenAPI team out if its new tech hub in NYC, points out that
MasterCard doesn't actually issue credit cards; they simply provide the technology
behind the payment networks that enable the cards.
the company is making not just externally but internally, too, as it endeavors
to recast itself as a technology provider.
and realize that we are a technology company and we can act like a technology
company in this new generation,' said Buckman.
transitioning culturally, with a top-down mandate from CEO Ajay Banga, and this
means discarding outmoded notions and old thinking.
challenges traditional ways of thinking and that encourages new ideas,' he
also reflected in several new initiatives to drive innovation by engaging
non-traditional partners and customers, particularly start-ups and
series'Brien Buckman reviews how MasterCard is putting technology and open
innovation to work in a remarkable reinvention strategy.
Buckman will be speaking at the 13th Annual Front End of Innovation
taking place May 18-20 in Boston.
information or to register for FEI 2015, please visit www.frontendofinnovation.com
ABOUT THE AUTHOR / INTERVIEWER
Marc Dresner is IIR USA's sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a publication for the marketing research and consumer insights industry. He may be reached at email@example.com. Follow him @mdrezz.