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Mavericks of Media
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Mavericks of Media - EST/EDT (Eastern Daylight, GMT-4)

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Mavericks of Media 1:30pm - 2:00pm
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Mavericks of Media 2:00pm - 2:10pm
Event Welcome
  • Robin Thomas - EVP, Consumer Insights, Strategy and Analytics, Hallmark Media
  • Theresa Pepe - Vice President, Ad Sales Research, Warner Discovery
Mavericks of Media 2:10pm - 2:40pm
How to Innovate Fan Engagement and Create Cross-generational Appeal

Behaviors are shifting in entertainment, and these changes are happening across generations. In a time when consumer behavior is changing faster than ever before, engaging with them throughout the different touchpoints of a franchise wheel is equally important. In this session, we'll discuss how to create engagement that has cross-generational appeal and shift our models to meet the consumer where they are now and for the future.

  • Liz Huszarik - Chief Research Officer, Warner Discovery
Mavericks of Media 2:40pm - 3:20pm
Panel - Disrupting through Innovation

Disruption is happening in the media industry, whether we're ready for it or not. One of the best ways to be a leader of disruption is through innovation, which happens in all aspects of the business. In this panel, we will discuss how to stay ahead of industry changes and think outside the box when it comes to implementing innovation strategy.

  • Meeka Bondy - WICT member, Senior Counsel at Perkins Coie LLP and former SVP Legal Affairs at HBO, Perkies Coie LLP
  • Karen Montecuollo - Vice President, Consumer & Social Media Insights Insights, A+E Networks
  • Mike Chavarria - VP of Media & Entertainment, Toluna
Mavericks of Media 3:20pm - 3:50pm
Fireside Chat: Disrupting Old Business Patterns with Gaming

This session will be a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.

  • Jonathan Stringfield, PhD - Vice President, Global Business Research & Marketing at Activision Blizzard and Author of "Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies", Activision Blizzard
  • Dan Warren, PhD - Director, Youth Development & Education, Fluent Research
Mavericks of Media 3:50pm - 4:20pm
Fireside Chat: What are people willing to pay for when it comes to subscription models?

To get involved with Mavericks of Media, please contact Clay.Collier@informa.com

  • Smriti Sharma - Assistant Vice President - Product Innovator Consumer Insight Platform, Publishers Clearing House
Mavericks of Media 4:20pm - 5:20pm
Networking Cocktail Reception

Join us for drinks and handshakes with executives from across the media industry.

If you'd like to sponsor this networking reception, please reach out to Clay.Collier@informa.com

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