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September 16, 2020
The Space at Flatiron, WeWork,
New York, NY

Mavericks of Media is Back!

For 2020, we’ll have a special focus around the proliferation of streaming- and what that means for the industry. Hosted in NYC, 50 leaders in the media insights field will partake in debate, panels, and projections as to how to utilize next-gen research strategies to drive viewer engagement.

COVID-19 Update

We're looking forward to welcoming our attendees, sponsors and speakers at the Mavericks of Media in New York City in September. Mavericks of Media is a controlled, curated private business meeting of 75 senior market research and insights professionals in the media industry.

Our number one priority is the safety of our delegates and colleagues, and there are always measures in place at our venues to safeguard your health and safety. There are extra measures in place for 2020 in light of developments with COVID-19.

Book with total confidence – click here to be fully assured on how your booking rights are protected.

The Agenda

Keynote: Cord-Cutting Goes Mainstream
Keynote: Cord-Cutting Goes Mainstream

Craig Moffett, Partner and Senior Research Analyst, U.S. Cable and Satellite Broadcasting and U.S. Telecommunications, MoffettNathanson

The media ecosystem is changing at an incredible pace. This keynote will share the latest data and projections on cord-cutting and video streaming, and what it means for distributors, media companies, content aggregators, and consumers.

Panel: Creating Great Content Experiences to Keep Viewers Coming Back for More
Panel: Creating Great Content Experiences to Keep Viewers Coming Back for More

Theresa Pepe, VP, Ad Sales & Innovations, Warner Bros.
Speaker TBA, Kantar

Getting viewers to your platform is challenging enough, but how about keeping them coming back for more? This panel will cover the ins and outs of hooking users when so many options exist. The discussion will include how crucial a friendly interface is, tips for discoverability, and the right mix of content vs advertising.

About Mavericks of Media

The industry spoke, and we delivered. Each year, The Media Insights & Engagement Conference unites YOUR industry, and every year attendees ask for additional opportunities to come together to network and learn together. And that’s how Mavericks of Media came to be. 

Media Insights Leaders
Afternoon in NYC
Secures Your Spot

Introducing the 2020/21 Media Insights & Engagement Conference Advisory Board

  • Co-Chair: Christie Kawada, SVP, Content Innovation Analytics, ViacomCBS
  • Co-Chair: Audra Priluck, VP Business Development, Maru/Matchbox
  • Dominique Batiste, Director Consumer Insights & Analytics, Starz
  • Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid
  • Julie DeTraglia, Head of Research, Hulu
  • Michael Drankwalter, Commerical Lead, MRI Simmons
  • Peggy Einnehmer, Executive Vice President, General Manager, Lieberman Research Worldwide
  • Janet Gallent, SVP, Consumer Insights & Innovation Research, NBCUniversal
  • Jon Giegengack, Principal, Hub Entertainment Research
  • Bobby LaCivita, VP, Research & Measurement, Group Nine Media
  • Steve Leblang, Vice President, Marketing Analytics & Strategy, Sony Pictures Entertainment
  • Holly Leff-Pressman, Chief Revenue Officer, Screen Engine/ASI
  • Mark Loughney, VP, Research Emerging Consumers Ad Sales, WarnerMedia
  • Robert Miner, President, Miner & Co Studio

  • Pam Pearce, VP Consumer Insights & Strategic Research, Discovery Communication
  • Theresa Pepe, Vice President, Global Insights & Analytics, Warner Bros.
  • Don Robert, SVP Corporate Research, A+E Networks
  • John Spadaro, Vice President, Sales Research, Fox News Media   
  • Chris Whitely, Senior Director Programming Insights, Comcast
  • Edwin Wong, SVP Insights and Innovation, Vox Media