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September 29, 2020
3:00 - 5:15 PM,
EST Time Zone

Made to Stick: the Six-Month Bubble

The 2020 Mavericks of Media by The Collective will be an invite only virtual event. The content, audience and experience has been designed to facilitate meaningful conversations and off-the-record and candid conversations about where the media insights community is now, and what’s coming next.

Officially six months into the pandemic, we will openly discuss what’s sticking, what needs to change and working together to create a roadmap for the future.

The Mavericks of Media by The Collective Experience

This event is invite only and will have no more than 60 participants, keeping the conversations open and honest. We'll cover the following hot topics through a series of thought-starter sessions, off-the-record roundtable discussions, and more. 

Making an Impact: What Permanent Changes Has COVID Brought on
Making an Impact: What Permanent Changes Has COVID Brought on
Approaching Ethnicity and Race in Research
Approaching Ethnicity and Race in Research
What’s Next in TV Production
What’s Next in TV Production

The New Player’s – A Seat at the Table
The New Player’s – A Seat at the Table
Advertising in this New Reality
Advertising in this New Reality

About Mavericks of Media

The industry spoke, and we delivered. Each year, The Media Insights & Engagement Conference unites YOUR industry, and every year attendees ask for additional opportunities to come together to network and learn together. And that’s how Mavericks of Media came to be. 

Media Insights Leaders
Afternoon from Your Home or Office
Conversations Around the Future

Introducing the 2020/21 Media Insights & Engagement Conference Advisory Board

  • Co-Chair: Christie Kawada, SVP, Content Innovation Analytics, ViacomCBS
  • Co-Chair: Audra Priluck, VP Business Development, Maru/Matchbox
  • Dominique Batiste, Director Consumer Insights & Analytics, Starz
  • Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid
  • Julie DeTraglia, Head of Research, Hulu
  • Michael Drankwalter, Commerical Lead, MRI Simmons
  • Peggy Einnehmer, Executive Vice President, General Manager, Lieberman Research Worldwide
  • Janet Gallent, SVP, Consumer Insights & Innovation Research, NBCUniversal
  • Jon Giegengack, Principal, Hub Entertainment Research
  • Bobby LaCivita, VP, Research & Measurement, Group Nine Media
  • Steve Leblang, Vice President, Marketing Analytics & Strategy, Sony Pictures Entertainment
  • Holly Leff-Pressman, Chief Revenue Officer, Screen Engine/ASI
  • Mark Loughney, VP, Research Emerging Consumers Ad Sales, WarnerMedia
  • Robert Miner, President, Miner & Co Studio

  • Pam Pearce, VP Consumer Insights & Strategic Research, Discovery Communication
  • Theresa Pepe, Vice President, Global Insights & Analytics, Warner Bros.
  • Don Robert, SVP Corporate Research, A+E Networks
  • John Spadaro, Vice President, Sales Research, Fox News Media   
  • Chris Whitely, Senior Director Programming Insights, Comcast
  • Edwin Wong, SVP Insights and Innovation, Vox Media