November 15-16, 2021
Omni Nashville,
Nashville, TN
The New Season
The Media Insights & Engagement Conference is back LIVE and IN-PERSON, ready to launch its new season.
Reunite with your media research and insights community and meet new members for COVID-safe meetings, conversations and networking. Learn how the pandemic has transformed the media space through challenges met, opportunities harnessed; and collectively produce insights on what the future holds.
HUMAN INTERACTIONS SPARK
The Media Insights & Engagement Conference is, and always has been, grounded in its remarkable people. The common ground this year is uniting exceptional insights leaders who don’t need to go back the way things were and are invigorated by the uncertain path ahead.
MEDIA INSIGHTS 2021 CONFERENCE THEMES
- The pandemic's impact on media consumption, consumer behavior, content creation, production, etc.
- Engaging with and keeping viewers
- Measurement and the pandemic’s impact on it
- Future-facing insights for when the “COVID fog” lifts
- Emerging media platforms (TikTok, Esports)
- The proliferation of SVOD providers
- The ideal content future and ROI for app content vs streaming vs linear
- The ongoing battle for eyeballs and ears
- Pros and cons of doing qualitative research not in the physical world
- Challenges of addressable media
INTRODUCING THE 2021 ADVISORY BOARD
- Co-Chair: Debi Pomerantz, SVP, Research and Consumer Insights, Discovery+
- Co-Chair: Audra Priluck, VP Business Development, Maru/Matchbox
- Co-Chair: Edwin Wong, SVP Insights and Innovation, Vox Media
- Dominique Batiste, Director, Marketing and Partnering Insights, ViacomCBS
- Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid
- Julie DeTraglia, Head of Research, Hulu
- Michael Drankwalter, Commerical Lead, MRI Simmons
- Peggy Einnehmer, Executive Vice President, General Manager, Lieberman Research Worldwide
- Janet Gallent, SVP, Consumer Insights & Innovation Research, NBCUniversal
- Jon Giegengack, Principal, Hub Entertainment Research
- Christie Kawada, Executive Vice President, Head of Media and Audience Measurement, Ipsos
- Bobby LaCivita, VP, Research & Measurement, Group Nine Media
- Holly Leff-Pressman, Chief Revenue Officer, Screen Engine/ASI
- Robert Miner, President, Miner & Co Studio
- Pam Pearce, VP Consumer Insights & Strategic Research, Discovery Communication
- Theresa Pepe, Vice President, Global Insights & Analytics, Warner Bros.
- James Petretti, SVP, North American Distribution Research, Sony Pictures Television
- Don Robert, SVP Corporate Research, A+E Networks
- John Spadaro, Vice President, Sales Research, Fox News
- Chris Whitely, Senior Director Programming Insights, Comcast
INSIGHTS CONTENT THROUGHOUT THE YEAR
Jam packed with both live and on-demand content, All Things Insights is the ultimate year-round virtual resource for Market Research and Insights leaders striving to stay connected, stay learning and stay ahead of trends.
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