The Intersection of Insights, Data & Creative

Making a rare conference appearance, Showrunner/Executive Producer Ronald D. Moore, known for his work on for Outlander, Star Trek, Battle Star Galactica & For All Mankind, an upcoming miniseries for Apple TV+, will share his thoughts on launching a global brand without a global platform during his opening keynote.

Rarely do you hear “research” and “creative” in the same sentence, but each are integral to a brand’s success, and some findings can be daring to execute through content. ESPN will share how they harnessed the power of storytelling in sports and how they identified new brand opportunities.

Ground Nine Media, comprised of The Thrillist, The Dodo, NowThis and Seeker, is a leader in short-form digital content. Its VP of Research and Measurement will share hacks to not only win viewer attention, but ways keep them hooked and coming back for more. An IGTV content creator will also discuss how to create compelling content for the emerging media platform.

Technology is upping the ante on its influence of future forms of entertainment. Join Paramount Pictures Futurist Ted Schilowitz in his keynote as he covers the emerging fields of AR and VR, and next steps in immersive visualization tech.

In world of too many options, Warner Bros.’ VP of Content Distribution, Global Insights & Analytics will reveal tips for content discovery. Starz’s VP, Business Intelligence and Data Science, will also talk about forecasting churn and counting in a digital age.

GenZ is a unique demographic, and understanding their wants, needs, viewing habits and the ways they communicate is essential to a media brand’s success. Companies such as Viacom and ESPN will unveil research findings for connecting with this distinct group.