November 15-16, 2021
Omni Nashville,
Nashville, TN
The New Season
The Media Insights and Engagement Conference is back LIVE and ready to launch its new season. Reunite with your media research and insights community and meet new members for COVID-safe meetings, conversations and networking.
MEET THE CAST: THE FIRST 2020 SPEAKERS
Goodbye Status Quo
The Media Insights 2020 program is pushing the boundaries and breaking down industry barriers to bring you the hottest content:
Creating a Global Brand Without a Global Platform
Creating a Global Brand Without a Global Platform
Making a rare conference appearance, Showrunner/Executive Producer Ronald D. Moore, known for his work on for Outlander, Star Trek, Battle Star Galactica & For All Mankind, an upcoming miniseries for Apple TV+, will share his thoughts on launching a global brand without a global platform during his opening keynote.
What’s Your Risk Tolerance? The Intersection of Creative and Research-Driven Insights
What’s Your Risk Tolerance? The Intersection of Creative and Research-Driven Insights
Rarely do you hear “research” and “creative” in the same sentence, but each are integral to a brand’s success, and some findings can be daring to execute through content. ESPN will share how they harnessed the power of storytelling in sports and how they identified new brand opportunities.
Don’t Know How to Compete in the Attention Economy? Then You’ll Soon Be Extinct
Don’t Know How to Compete in the Attention Economy? Then You’ll Soon Be Extinct
Ground Nine Media, comprised of The Thrillist, The Dodo, NowThis and Seeker, is a leader in short-form digital content. Its VP of Research and Measurement will share hacks to not only win viewer attention, but ways keep them hooked and coming back for more. An IGTV content creator will also discuss how to create compelling content for the emerging media platform.
The Augmented Human
The Augmented Human
Technology is upping the ante on its influence of future forms of entertainment. Join Paramount Pictures Futurist Ted Schilowitz in his keynote as he covers the emerging fields of AR and VR, and next steps in immersive visualization tech.
Surviving in the Digital Age
Surviving in the Digital Age
In world of too many options, Warner Bros.’ VP of Content Distribution, Global Insights & Analytics will reveal tips for content discovery. Starz’s VP, Business Intelligence and Data Science, will also talk about forecasting churn and counting in a digital age.
Understanding GenZ, The Digital Natives
Understanding GenZ, The Digital Natives
GenZ is a unique demographic, and understanding their wants, needs, viewing habits and the ways they communicate is essential to a media brand’s success. Companies such as Viacom and ESPN will unveil research findings for connecting with this distinct group.
Media Insights 2020. Where Business Gets Done
3 Days of Insights & Inspiration
3 Days of Insights & Inspiration
Learn, Explore & Connect with speakers and attendees who are shaping the future of media.
65% Client-Side Key Decisions Makers
65% Client-Side Key Decisions Makers
Build Transformational Partnerships with 300+ Senior Level Media Executives from Starz, Formula 1, TV One, Warner Bros., Discovery, BBC News, Game Show Network, Disney, TV Land & More
140+ Organizations
140+ Organizations
This is where game changing ideas are formed, opportunities pursued, and new partnerships created.
2021 Advisory Board
- Co-Chair: Debi Pomerantz, SVP, Research and Consumer Insights, Discovery+
- Co-Chair: Audra Priluck, VP Business Development, Maru/Matchbox
- Co-Chair: Edwin Wong, SVP Insights and Innovation, Vox Media
- Dominique Batiste, Director, Marketing and Partnering Insights, ViacomCBS
- Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid
- Julie DeTraglia, Head of Research, Hulu
- Michael Drankwalter, Commerical Lead, MRI Simmons
- Peggy Einnehmer, Executive Vice President, General Manager, Lieberman Research Worldwide
- Janet Gallent, SVP, Consumer Insights & Innovation Research, NBCUniversal
- Jon Giegengack, Principal, Hub Entertainment Research
- Christie Kawada, Executive Vice President, Head of Media and Audience Measurement, Ipsos
- Bobby LaCivita, VP, Research & Measurement, Group Nine Media
- Holly Leff-Pressman, Chief Revenue Officer, Screen Engine/ASI
- Robert Miner, President, Miner & Co Studio
- Pam Pearce, VP Consumer Insights & Strategic Research, Discovery Communication
- Theresa Pepe, Vice President, Global Insights & Analytics, Warner Bros.
- James Petretti, SVP, North American Distribution Research, Sony Pictures Television
- Don Robert, SVP Corporate Research, A+E Networks
- John Spadaro, Vice President, Sales Research, Fox News
- Chris Whitely, Senior Director Programming Insights, Comcast
2020 Sponsors
Media Insights #TBT
Here's your chance to see why your peers have referred to The Media Insights & Engagement Conference as the 'Golden Globes' of the media insights industry. Take a look at just a few of the highlights from the 2018 event (and why you can't miss 2019!).
