Day 1 - ET (Eastern Time, GMT-05:00)
Day 1 - ET (Eastern Time, GMT-05:00)
In this talk, award-winning brand marketer Melissa Proctor shares her experiences in building world-class brands in both entertainment and sports. Helping audiences understand the key elements of brand building, the foundation for connecting with fans, and the relevance and importance of the F word…FOCUS.
Through sharing real-life examples and tactics for success, Melissa offers a unique framework for marketers and media insights execs to view brand and fan engagement strategy through a new lens. As the Executive Vice President & Chief Marketing Officer of the NBA's Atlanta Hawks & State Farm Arena, Melissa will discuss:
- How she keeps fans coming back for more when the stakes are higher than ever in the fight for attention
- How she has reimagined the fan experience, both on and off court, to keep things fresh and new
- How she is leveraging old and new media to engage fans today
- The importance of data, understanding your audience, and helping to make an iconic brand grow and thrive for the next generation.
Whether you’re building a brand from scratch or thinking of ways to elevate your current one, this talk is sure to educate and inspire as Melissa shares the steps to building a WINNING and authentic brand.
This keynote will cover how sports fandom is growing, as well as evolving, and how increased sports linear consumption and digital are happening at the same time. Flora will also drill down on things like ESPN Bet, Social and ESPN+ and how they are serving growth seen across ESPN's linear sports and news shows.
- Flora Kelly - VP, ESPN Research, ESPN
Is the consumer path to discovering and viewing content across different platforms truly seamless? This work identifies the most organic paths to driving content viewing across theatrical, D2C and linear, highlighting the touchpoints that influence what, where and how consumers watch.
Hear presenters show off their speed-speaking skills during this new event feature!
- RealityMine Connect: Real-Time, Cross-Platform Streaming Audience Measurement – Any Device, Anytime, Anywhere with Luke Biggins, SVP, Client Development, RealityMine
- Media Priorities in 2024: Balancing Data Privacy and Performance with Nicole Perrin, SVP Business Intelligence, Advertiser Perceptions
- Are Sports Television’s MVP? with Jon Giegengack, Principal, Hub Entertainment Research
- Measuring Cultural Authenticity in Content with Jill Rosengard Hill, Executive Vice President, Magid