Key Sessions
Walter Isaacson
Lessons in Creativity from the Great Geniuses of History
Tulane University
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Day Two - EST/EDT (Eastern Daylight, GMT-4)
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Day Two - EST/EDT (Eastern Daylight, GMT-4)
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8:30am - 9:00am30 mins
Breakfast and Registration
9:00am - 9:15am15 mins
Welcome from Your Event Hosts
- Dominique Batiste - Director Consumer Insights & Analytics, STARZ
- Jon Giegengack - Principal, Hub Entertainment Research
9:15am - 9:45am30 mins
Lessons in Creativity from the Great Geniuses of History
- Walter Isaacson - Professor and Author, Tulane University
9:45am - 10:00am15 mins
Q&A with Walter Isaacson
- Walter Isaacson - Professor and Author, Tulane University
- Peggy Einnehmer - Executive Vice President, General Manager, Lieberman Research Worldwide
10:00am - 10:45am45 mins
Roundtable Discussions
- Dominique Batiste - Director Consumer Insights & Analytics, STARZ
- George Carey - Founder and CEO, The Family Room
- Kerry Edelstein - President and Founder, Research Narrative, Inc.
- Julya Fridman - VP, Programming Data Analytics, Charter Communications
- Jon Giegengack - Principal, Hub Entertainment Research
- Tara Gotch - Senior Director of Sales, National, Comscore
- Bobby LaCivita - VP, Research & Measurement, Group Nine Media
- Theresa Pepe - VP, Ad Sales & Innovations, Warner Bros. Entertainment
- Rameez Tase - Co-Founder and CEO, Antenna
10:45am - 11:15am30 mins
Morning Networking Break
11:15am - 11:30am15 mins
Track 1: Data, Measurement & Insights
Track Chair Welcome with Ipsos
- Manny Flores - EVP, Media Development, Ipsos
11:15am - 11:30am15 mins
Track 2: Creative
Track Chair Welcome with Invoke
- Gigi Wang - Chief Executive Officer, Invoke
11:15am - 11:30am15 mins
Track 3: Premium & Subscription-Based Services
Track Chair Welcome with Maru/Matchbox
- Audra Priluck - Vice President, Business Development, Media & Entertainment, Maru/Matchbox
11:30am - 12:00pm30 mins
Track 1: Data, Measurement & Insights
Elevating the Voice of the Viewer to Create Empathy, Guide Programming and Make a Bigger Impact
- Melva Benoit - Head of Media & Entertainment, Reach3 Insights
- Serah M. Chahinian - Research Analyst, OWN: The Oprah Winfrey Network
11:30am - 12:00pm30 mins
Track 2: Creative
Survey Says…Maximizing the Value of Your Core Viewers
- Jason Matthews - Vice President of Research and Digital Marketing, Game Show Network
11:30am - 12:00pm30 mins
Track 3: Premium & Subscription-Based Services
Basic Counting in the Digital Age
- Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
12:00pm - 12:30pm30 mins
Track 1: Data, Measurement & Insights
Adult Swimming Up Streams
- Jeffrey Grant - Sr. Vice President, Research, Adult Swim
12:00pm - 12:30pm30 mins
Track 2: Creative
Coupling Survey Data and Behavioral Insights to Paint a Deeper Picture
- Patricia Chapin Bayley - Group SVP, Media & Entertainment, Toluna
- Ron Ruffinott - Senior Research Solutions Consultant, Toluna
12:00pm - 12:30pm30 mins
Track 3: Premium & Subscription-Based Services
The Paradox Of Choice: How The Amount Of Available Content Impacts Program Selection
- Dave Eckelman - Vice President, Content Distribution, Global Insights & Analytics, Warner Bros.
12:30pm - 1:30pm60 mins
Track 1: Data, Measurement & Insights
Lunch
12:30pm - 1:30pm60 mins
Track 2: Creative
Lunch
12:30pm - 1:30pm60 mins
Track 3: Premium & Subscription-Based Services
Lunch
1:30pm - 2:00pm30 mins
Track 1: Data, Measurement & Insights
The New Family Dynamic: Four Cultural Trends that are Upending the Way Families Consume Content and Advertising
- Mark Loughney - Vice President, Ad Sales Research and Insights, WarnerMedia
- George Carey - Founder and CEO, The Family Room
1:30pm - 2:00pm30 mins
Track 2: Creative
Inviting America’s Youth to the Party!
- Jane Gould - Senior Vice President, Consumer Insights and Programming Strategy, Disney Channels Worldwide
- Lisa Dracolakis - Executive Director, Consumer Insights, Disney Channels Worldwide
- Irene Lane - VP, Consumer Insights, Disney Channels Worldwide
1:30pm - 2:00pm30 mins
Track 3: Premium & Subscription-Based Services
Advanced TV and Beyond -- The Tried and True, Made Shiny and New!
- Karen Ramspacher - Senior Vice President, Innovation & Insights, MRI-Simmons
- Larry Allen - Vice President, Ad Product Strategy, Ignite, WarnerMedia Ad Sales
2:00pm - 2:30pm30 mins
Track 1: Data, Measurement & Insights
Brand Renaissance: The Science and Art of Modern Brand Measurement
- Chris Kelly - CEO, Survata
- Rob McLoughlin - VP, Consumer Insights, PopSugar
2:00pm - 2:45pm45 mins
Track 2: Creative
Panel: Creating Narratives from Data
- Alex von Krogh - Vice President of Sales, TVLytics, TV Time
- Ryan Gross - Head of East Coast Accounts, Data Products, YouGov
- Gigi Wang - Chief Executive Officer, Invoke
- Lia Silkworth - SVP Strategy & Insights, NBCUniversal Telemundo Enterprises
2:00pm - 2:30pm30 mins
Track 3: Premium & Subscription-Based Services
Uncovering Viewer Need States Satisfied by Video
- Elise Rochefort - Director, Content Insights, Bell Media
2:30pm - 3:00pm30 mins
Track 1: Data, Measurement & Insights
Gen Z & How They Fan
- Lauren Keiling - Director, Strategic Insights, ESPN
- Flora Kelly - Senior Director, Strategic & Brand Insights, ESPN
2:30pm - 3:00pm30 mins
Track 3: Premium & Subscription-Based Services
The Revolution will be Televised: Premier Content for Premium Platforms
- James Petretti - Senior Vice President, U.S. and Global Production Research, Sony Pictures Television
2:45pm - 3:00pm15 mins
Track 2: Creative
Back to the Future: Algorithms that are Transforming the Media Insights Industry
- Naira Musallam, PhD - Co-Founder and Co-CEO, SightX
3:00pm - 3:30pm30 mins
Track 1: Data, Measurement & Insights
Afternoon Networking Break
3:00pm - 3:30pm30 mins
Track 2: Creative
Afternoon Networking Break
3:00pm - 3:30pm30 mins
Track 3: Premium & Subscription-Based Services
Afternoon Networking Break
3:30pm - 3:50pm20 mins
Track 1: Data, Measurement & Insights
How to Implement Implicit Research to Unlock Insights from Your Audiences’ Subconscious
- Thomas Fandrich - Co-Founder & US Managing Director, quantilope
3:30pm - 3:50pm20 mins
Track 2: Creative
Key Media Trends for 2020
- Virna Sekuj - Strategic Insights Manager, GlobalWebIndex
3:30pm - 3:50pm20 mins
Track 3: Premium & Subscription-Based Services
Get Involved!
3:50pm - 4:20pm30 mins
Track 1: Data, Measurement & Insights
Canceled: The Joys and Torture of Measuring Engagement
3:50pm - 4:20pm30 mins
Track 2: Creative
Math + Science = Art: Best Practices from Insights that Drive Creative
- Laurel Weir - SVP, Strategic Insights & Research, Comedy Central, Paramount Network, TV Land and Bellator
3:50pm - 4:20pm30 mins
Track 3: Premium & Subscription-Based Services
Advanced Analytics for a Content Business
- Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
4:20pm - 4:50pm30 mins
Track 1: Data, Measurement & Insights
Empowerment Through Empathy: Leveraging AI-Based Technologies to Understand Audience Engagement
- Jared Feldman - Founder and CEO, Canvs
4:20pm - 4:50pm30 mins
Track 2: Creative
The Great Divide
- Suzanne Persechino - SVP, Head of Insights Group: Audience + Brand, A+E Networks
4:20pm - 4:50pm30 mins
Track 3: Premium & Subscription-Based Services
The Norsemen’s Journey to a Netflix Original
- Anders Tangen - CEO/Producer, Viafilm
4:50pm - 6:05pm75 mins
Network Party
6:05pm - 6:10pm5 mins
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