Day 2 - ET (Eastern Time, GMT-05:00)
Day 2 - ET (Eastern Time, GMT-05:00)
We’ve been saying it for years, measurement is at a crossroads. But what will the future look like? Join FOX’s EVP and Chief Research & Analytics Officer Mainak Mazumdar for a discussion on the disruptions driving change in measurement, from consumer behavior to the distribution of media to technology and the role of AI. Get insights into what tomorrow will hold: where we’re going, how we’re getting there and why.
ILM Immersive, Lucasfilm's award-winning storytelling studio, has been pushing the state-of-the-art in interactive entertainment since its inception. By taking a holistic creative approach to world building and character development, we can cross platforms, deepen engagement and transition from storytelling to this big idea of storyliving. Much like a mosaic, each tile or experience can stand alone, but together the tiles reveal a richer, more complex design. Join Vicki as she reflects on lessons learned and insights gained about how to innovate and 'what really matters' as ILM Immersive charts a course for the future of virtual and mixed reality storytelling.