Key Sessions
Craig Moffett
Keynote: Media Insights 2023 Economic Outlook
MoffettNathanson
Ted Schilowitz
Keynote: The Next Generation of Media - And Beyond
Paramount Global
keyboard_arrow_right
Search & Filter keyboard_arrow_right
keyboard_arrow_left Hide
Tuesday, January 31, 2023 - PST (Pacific Standard Time, GMT-8)
keyboard_arrow_leftSearch & Filter
search
Streams
Formats
Tuesday, January 31, 2023 - PST (Pacific Standard Time, GMT-8)
search
Streams
Formats
8:15am - 9:00am45 mins
Coffee + Networking
9:00am - 9:10am10 mins
General Session
Chairperson Opening Remarks
- Theresa Pepe - Former Vice President, Ad Sales Research, Warner Discovery
- James Petretti - Senior Vice President, North America Distribution Research, Sony Pictures Entertainment
9:10am - 9:50am40 mins
General Session
Keynote: Media Insights 2023 Economic Outlook
- Craig Moffett - Senior Managing Director, MoffettNathanson
9:50am - 10:10am20 mins
General Session
Keynote: The Next Generation of Media - And Beyond
- Ted Schilowitz - Futurist, Paramount Global
10:10am - 10:30am20 mins
General Session
Q&A with Ted Schilowitz
- Ted Schilowitz - Futurist, Paramount Global
- Audra Priluck - SVP, Business Development, SmithGeiger Group
10:30am - 10:50am20 mins
One-on-One Networking Break
10:50am - 11:00am10 mins
Content World
Track Chair Welcome
- Chris Hoffman - Vice President, Media & Entertainment Platforms, Ipsos
10:50am - 11:00am10 mins
Evolution of Viewership & Engagement
Track Chair Welcome
- Aaron Paquette - Founder & Chief Strategist, AccelerateSG
11:00am - 11:40am40 mins
Content World
Cordless vs Corded: Top Trends to Know and Act On
- Brian Katz - VP, Advanced Advertising, MRI-Simmons
- Emily Paschal - Research Project Associate, MRI-Simmons
11:00am - 11:40am40 mins
Evolution of Viewership & Engagement
Sports Betting & The Fans You Need To Know About
- Mitch Rosen - Vice President, BetQL Network
11:40am - 12:20pm40 mins
Content World
Content Discovery Paths: Capturing Attention in a Noisy World
- Natasha Hritzuk - VP Global Entertainment Research, Warner Bros. Discovery
11:40am - 12:20pm40 mins
Evolution of Viewership & Engagement
Across the Airwaves: A Journey through Media’s Digital Transformation
- JonPaul Rexing - Director of Video & Sales Development, Google
12:20pm - 1:00pm40 mins
Content World
The Intersection of Brand and Media
- David Schliecker - Group Vice President, HGTV Consumer Insights, Warner Discovery
12:20pm - 1:00pm40 mins
Evolution of Viewership & Engagement
How to Establish a Data-Driven Culture within the Media & Entertainment Space
- Mikel Davis - Senior Director, Strategic Analytics, Peacock
1:00pm - 2:00pm60 mins
Networking Lunch
2:00pm - 2:40pm40 mins
Content World
Peek into the Mind of Fans via Consumer Behavioral Data
- Tamar Rimmon - Vice President, Research and Analytics, Fandom
2:00pm - 2:40pm40 mins
Evolution of Viewership & Engagement
PANEL - Global and Multi-Cultural Audiences
- Edwin Wong - Senior Vice President, Insights & Innovation, Vox Media, Inc.
- Angel Bellon - Senior Director, Insights & Cultural Intelligence, Paramount
- Deborah Tropp - President, Audience Theory
- Sarah Henschel - Principal Analyst TV & Online | Media & Entertainment, Omdia
2:40pm - 3:20pm40 mins
Content World
Using AI to Get Audience Insights Without Ever Asking
- Pam Pearce - VP, Consumer Insights and Strategic TLC, OWN, ID and TRVL, Warner Brothers Discovery
- Rich Calabrese - SVP, Insights & Strategy, Vault AI
2:40pm - 3:20pm40 mins
Evolution of Viewership & Engagement
Fandom is a Relationship: Transforming Viewers to Fans
- Priscilla Aydin - Vice President, Insights & Research, Advertising and Partnerships, NBCUniversal
- Jeremy Lejeune - Vice President, Content and Consumer Insights, NBCU Entertainment
3:20pm - 3:40pm20 mins
Content World
The Transformation of Television Viewership: How Warner Bros. Discovery Uses Consumer Insights to Guide Strategic Decisions
- Will Graves - Enterprise Account Executive, Global Media, Alida
- Natasha Hritzuk - VP Global Entertainment Research, Warner Bros. Discovery
3:20pm - 3:40pm20 mins
Evolution of Viewership & Engagement
Serial Churn and Media’s Year Of Living Dangerously
- Smriti Sharma - Head of PCH Consumer Insights, Publishers Clearing House
3:40pm - 4:00pm20 mins
Afternoon Networking Break
4:00pm - 4:40pm40 mins
Content World
Audio Rituals and Content
- Reggie Shah - Senior Director of Research and Insights, Audacy
4:00pm - 4:40pm40 mins
Evolution of Viewership & Engagement
The Battle for Attention: How to Plan for Maximizing Attention Among Audiences and Ad Formats
- Aarti Bhaskaran - Global Head of Ad Research & Insights, Snap Inc.
4:45pm - 5:25pm40 mins
General Session
Strategies for Researchers to Adjust in Times of M&As
- Michael Capretta - VP Content Insights & Strategy, Warner Bros. Discovery
5:30pm - 6:30pm60 mins
Networking & Drinks Reception
Filter
Streams
Formats