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The Media Insights & Engagement Conference
January 30 - February 1, 2023
La Costa Resort & SpaSan Diego, CA
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Key Sessions
Craig Moffett
Keynote: Media Insights 2023 Economic Outlook
MoffettNathanson
Ted Schilowitz
Keynote: The Next Generation of Media - And Beyond
Paramount Global
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Tuesday, January 31, 2023 - PST (Pacific Standard Time, GMT-8)

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Tuesday, January 31, 2023 - PST (Pacific Standard Time, GMT-8)

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8:15am - 9:00am45 mins
Coffee + Networking
    9:00am - 9:10am10 mins
    General Session
    Chairperson Opening Remarks
    • Theresa Pepe - Former Vice President, Ad Sales Research, Warner Discovery
    • James Petretti - Senior Vice President, North America Distribution Research, Sony Pictures Entertainment
    9:10am - 9:50am40 mins
    General Session
    Keynote: Media Insights 2023 Economic Outlook
    • Craig Moffett - Senior Managing Director, MoffettNathanson
    9:50am - 10:10am20 mins
    General Session
    Keynote: The Next Generation of Media - And Beyond
    • Ted Schilowitz - Futurist, Paramount Global
    10:10am - 10:30am20 mins
    General Session
    Q&A with Ted Schilowitz
    • Ted Schilowitz - Futurist, Paramount Global
    • Audra Priluck - SVP, Business Development, SmithGeiger Group
    10:30am - 10:50am20 mins
    One-on-One Networking Break
      10:50am - 11:00am10 mins
      Content World
      Track Chair Welcome
      • Chris Hoffman - Vice President, Media & Entertainment Platforms, Ipsos
      10:50am - 11:00am10 mins
      Evolution of Viewership & Engagement
      Track Chair Welcome
      • Aaron Paquette - Founder & Chief Strategist, AccelerateSG
      11:00am - 11:40am40 mins
      Content World
      Cordless vs Corded: Top Trends to Know and Act On
      • Brian Katz - VP, Advanced Advertising, MRI-Simmons
      • Emily Paschal - Research Project Associate, MRI-Simmons
      11:00am - 11:40am40 mins
      Evolution of Viewership & Engagement
      Sports Betting & The Fans You Need To Know About
      • Mitch Rosen - Vice President, BetQL Network
      11:40am - 12:20pm40 mins
      Content World
      Content Discovery Paths: Capturing Attention in a Noisy World
      • Natasha Hritzuk - VP Global Entertainment Research, Warner Bros. Discovery
      11:40am - 12:20pm40 mins
      Evolution of Viewership & Engagement
      Across the Airwaves: A Journey through Media’s Digital Transformation
      • JonPaul Rexing - Director of Video & Sales Development, Google
      12:20pm - 1:00pm40 mins
      Content World
      The Intersection of Brand and Media
      • David Schliecker - Group Vice President, HGTV Consumer Insights, Warner Discovery
      12:20pm - 1:00pm40 mins
      Evolution of Viewership & Engagement
      How to Establish a Data-Driven Culture within the Media & Entertainment Space
      • Mikel Davis - Senior Director, Strategic Analytics, Peacock
      1:00pm - 2:00pm60 mins
      Networking Lunch
        2:00pm - 2:40pm40 mins
        Content World
        Peek into the Mind of Fans via Consumer Behavioral Data
        • Tamar Rimmon - Vice President, Research and Analytics, Fandom
        2:00pm - 2:40pm40 mins
        Evolution of Viewership & Engagement
        PANEL - Global and Multi-Cultural Audiences
        • Edwin Wong - Senior Vice President, Insights & Innovation, Vox Media, Inc.
        • Angel Bellon - Senior Director, Insights & Cultural Intelligence, Paramount
        • Deborah Tropp - President, Audience Theory
        • Sarah Henschel - Principal Analyst TV & Online | Media & Entertainment, Omdia
        2:40pm - 3:20pm40 mins
        Content World
        Using AI to Get Audience Insights Without Ever Asking
        • Pam Pearce - VP, Consumer Insights and Strategic TLC, OWN, ID and TRVL, Warner Brothers Discovery
        • Rich Calabrese - SVP, Insights & Strategy, Vault AI
        2:40pm - 3:20pm40 mins
        Evolution of Viewership & Engagement
        Fandom is a Relationship: Transforming Viewers to Fans
        • Priscilla Aydin - Vice President, Insights & Research, Advertising and Partnerships, NBCUniversal
        • Jeremy Lejeune - Vice President, Content and Consumer Insights, NBCU Entertainment
        3:20pm - 3:40pm20 mins
        Content World
        The Transformation of Television Viewership: How Warner Bros. Discovery Uses Consumer Insights to Guide Strategic Decisions
        • Will Graves - Enterprise Account Executive, Global Media, Alida
        • Natasha Hritzuk - VP Global Entertainment Research, Warner Bros. Discovery
        3:20pm - 3:40pm20 mins
        Evolution of Viewership & Engagement
        Serial Churn and Media’s Year Of Living Dangerously
        • Smriti Sharma - Head of PCH Consumer Insights, Publishers Clearing House
        3:40pm - 4:00pm20 mins
        Afternoon Networking Break
          4:00pm - 4:40pm40 mins
          Content World
          Audio Rituals and Content
          • Reggie Shah - Senior Director of Research and Insights, Audacy
          4:00pm - 4:40pm40 mins
          Evolution of Viewership & Engagement
          The Battle for Attention: How to Plan for Maximizing Attention Among Audiences and Ad Formats
          • Aarti Bhaskaran - Global Head of Ad Research & Insights, Snap Inc.
          4:45pm - 5:25pm40 mins
          General Session
          Strategies for Researchers to Adjust in Times of M&As
          • Michael Capretta - VP Content Insights & Strategy, Warner Bros. Discovery
          5:30pm - 6:30pm60 mins
          Networking & Drinks Reception
            Monday, January 30, 2023
            NextWednesday, February 1, 2023
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